Opportunity is knocking, We hope you will answer.
Thank you in advance,
Knell Racing,
Cameron Knell #57
In this letter you will find this is a great opportunity for you and your business to invest in the next Jeff Gordon, Tony Stewart, or maybe Jimmy Johnson.
Cameron Knell is well on his way to becoming one of the hottest prospects in racing. His resume is second to none at the age of thirteen. Cameron started racing at the young age of five years old. Cameron has a large amount of experience, as well as a winning record and multiple championships. Cameron is fluent on dirt, asphalt, and concrete race tracks. With over 115 wins, 350 top three finishes, and less than 15 races he did not finish due to crashes or mechanical failure within his eight year career puts cameron Knell as one of the best oppertunities in racing. Knell Racing has been contacted by a scout which is currently watching Cameron for the future, if things go right his hopes are to take Cameron further towards his dream of NASCAR.
To keep these people watching and also to further Cameron’s experience, Knell racing is looking to run more races outside our normal area, unfortunately this will cost more money. Knell Racing is sending out this letter to select businesses in hopes of coming up with the sponsorship to run several weekends outside of our normal area within the National Micro Sprint series, POWRI Outlaw series, and the UMARA Sportsman Midget series.
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I have my racing history, sponsorship letter, and Racing demographics on the next pages.
Cameron Knell started racing quarter midgets at the age of five with ALQMA in the Junior Novice class of The Quarter Midgets of
In 2007 Cameron moved up to 600 Micro Sprint. In his first season with the 600 micro, Cameron found his way to the winners circle 10 times. The season was a real nail biter, he finished out the season strong moving up to third place in points out of 28 cars. Cameron had the most points of any first year driver within the 600 micro sprint classes, making Cameron Knell rookie of the year for 2007. Cameron went to the most prestigious race in the country at the end of the 2007 season the Tulsa Shootout, this is the race that the best of the best from all over the world come to race. Cameron was the fastest car in his class for hot laps and through the heat races, he won his heat race by a full straight away to advance directly into the A-Main. Cameron started eighth and was passing for fourth on the fourth lap of the A-Main when the car he was overtaking took them both out of the race.
In the 2008 season Cameron was involved in an accident while passing for the win in one of his first points races, this in turn took Cameron back to 11th in points which forced him to spend the entire year playing catch up. Hoping to win the championship, Cameron came up short by one position taking second in the 2008 points championship. The end of august 2008 Cameron switched to the new Runaway Chassis, this is truly the best chassis money can buy! As of September of 2008 Cameron has more than 350 top three finishes, with 115 of those finishes being 1st place finishes. Six of these wins were in the new Runaway Chassis, in the first five race weeks running it. Going into the last point’s race of 2008, Cameron was locked in second place so we decided it was time to move up to the big time to the toughest class to drive NON WING!!!! Cameron’s first week out placed second in first heat, second in the second heat, and Cameron won the A-Main. This is unheard of for the first time running Non Wing. The second week out Cameron won the first heat and won the A-Main! We are off to a great start in non wing. Two A-Main starts with Two A-Main wins.
In 2009 Cameron Knell at the age of twelve became the Youngest Non Wing National Champion in the history of the National Modified Midget Association. As a result Cameron received partial sponsorship to move up to the Sportsman Midget division of the UMARA for 2010.
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Cameron Knell and Knell Racing has impressed several people and businesses so far, this has helped us obtain the best equipment and power plants on the market.
Tow Equipment
GMC 1 Ton crew cab dually (Provided by Knell Racing)
28’ Haulmark Elite II race trailer (Provided by Knell Racing)
Race Cars
Chassis – 2008 Runaway (owned by Knell Racing) ( Paritial Sponsorship Runaway Chassis)
USAC / UMARA Beast Focus Midget (Owned by Knell Racing) (Partial sponsorship from Motorsports Management inc.)
Engine Micro Sprint – Honda 600 RR 636 full outlaw engine (Owned by Knell Racing) (Partial sponsored by Bear Built Engines)
Engine Beast Midget - SCREAM Ford Focus race engine (Owned by Knell Racing)
Safety equipment – (Sponsorship
We are looking for sponsorship to offset as much as possible of our National Micro Sprint racing series as well as the UMARA Sportsman Midget Each national race comes out to an average of $700.00 to 1000.00 per event for the 2010 series, not counting the few multi day national races like the Tulsa Shootout. The national races have large attendance in spectators, anywhere from hundreds of people in the stands, to ten thousand people in the stands.
Any sponsor that helps out will get their name or business name and logo's on web site, the race car and the 30' race trailer. we will also supply you with pictures of the car and driver for you to display in your business, or anywhere you would like. With certain sponsorship packages we offer the car driver and crew at your location for autograph sessions and publicity appearances.
Any Sponsorship you can offer will help Cameron towards his goals of NASCAR in the future; of course the more you can contribute the further it could take him.
Contact: Alan or Diane Knell
211 Matteson
Villa Grove, Illinois 61956
E-mail: knell57@mchsi.com
217-832-1442 (Home)
217-621-2234 (Alan Cell)
Check us out at: www.cameronknell.com
Racing Demographics
Race Fan Characteristics – Dirt
GENDER
Female.................................. 30.96% Male ...................................... 68.17%
AVERAGE AGE
Under 18................................. 14.41% 19-25...................................... 28.82%
26-35...................................... 28.38% 36-45...................................... 19.21%
46 & Over................................. 9.17%
EDUCATION
Non High School Grad............. 9.61% High School Grad................... 21.83%
Some Vocational.................... 17.90% Some College...................….. 23.14%
College Grad.......................... 26.20%
AVERAGE INCOME
Less Than $15,000.................. 16.59% $15,000-25,000...................... 16.16%
$25,000-35,000..........…........ 19.65% $35,000-45,000...................... 15.72%
$45,000 Or Above.................. 27.07%
RACE FAN DURATION
Less Than 1 Year........................ 1.31% 1-3 Years.................................. 5.68%
3-5 Years................................ 13.97% More Than 5 Years................. 75.55%
FAN CATEGORY
Moderate Fan. 12.23% Serious Fan..... 38.43% Hard Core Fan........ 49.34%
EVENTS ATTENDED PER YEAR
Less Than 5............................... 2.18% 5-10 Events....................…....... 7.86%
10-20 Events........................... 11.35% Almost Every Week............... 78.60%
I support companies who sponsor race teams and choose their products or services whenever possible.
Strongly Agree 37.55% Agree 43.23% Neutral 16.16% Disagree 2.18%
I believe that sponsorship of race teams is important and necessary to the continuation of the sport.
Strongly Agree 78.60% Agree 16.59% Neutral 2.18% Disagree 0.87%
Strongly Disagree 0.44%
I often find out about local businesses because of sponsorship or sponsorship promotions at the track.
Strongly Agree 28.38% Agree 46.29% Neutral 21.40% Disagree 1.75%
Strongly Disagree 0.87%
Do you think the average race team does a good job promoting their sponsors?
They do a great job 29.26% Most do a good job 46.29%
Many could do more 18.34% Most don't do a good job 4.37%
“The rule of thumb is that putting $1,000 behind a race event or race team will generate the same exposure as $10,000 in advertising.”
-WALL STREET JOURNAL
